What and Why of Mobile Marketing!

What is Mobile Marketing?

Mobile marketing is the art of selling the business for mobile device users to cater to. When done correctly, mobile marketing provides personalized, time- and location-sensitive information for customers or potential customers using smartphones so they can get what they need exactly when they need it, even if they're on the go.

Mobile affects the way consumers interact with the brands. Everything you can do on a desktop computer is possible on a mobile device now. It's all accessible via a tiny mobile screen, from opening an email to visiting your web site to reading your material. Consider:

• 80% of the internet users own a smartphone.
• Mobile platforms, such as smartphones and tablets, host up to 60% of digital media time for users in the U.S.
• Google anticipates search queries on mobile devices to surpass desktop searches by the end of 2015.

Effective mobile advertising means understanding your mobile audience, designing content with mobile platforms in mind, and making strategic use of SMS/MMS marketing and mobile apps.

 

Why should we go for Mobile Marketing?

Nowadays, the value of mobile marketing is important for companies to reach out to their clients and potential clients. Yet because everybody is interested in their phone, marketing campaigns need to find a way to get there to meet them.

Top 7 Benefits of Mobile Marketing

1.   Mobile Marketing Reaches a Broader Market

With billions of phones out there now, more people – who have not been able to do so before – can more connect to the world via the Internet. That means millions, if not billions, of people, are out there to sell your product to.

2.   Instant Results

Since phones are so mobile, lots of people are either holding a phone on or right next to them. Without them we cannot leave the house even. This ensures that our phones will be dinging to give us feedback the second time it happens. You can watch and stay updated from your fingertips on anything relevant to your company.

3.   Convenient to Use

Since a mobile phone 's screen size is small, it restricts the content selection that can be viewed. Which makes it easy for the content creators, who can keep it simple and basic. Simpler content can also help adapt itself to the various mobile platforms.

4.   Direct Marketing 

Mobile marketing is direct marketing because a smartphone is normally often next to others. In addition, advertisers may have direct interactions via costumers via social media to get immediate feedback.

5.   Large potential for Getting Viral

You've got this domino effect here. Because mobile content can be quickly shared by users, mobile marketing enhances the opportunity for virality or a piece of content-usually a video-" going viral. Users are more likely to share good information and deal with their friends and family, and companies get a lot of exposure with no extra effort.

6.   Put You Ahead of Your Competition

While you may think many companies are online, there are still many companies that have not adapted to mobile marketing yet. But, if your company first reaches out for all of these mobile marketing opportunities, then your company will be at an advantage.

7.   Mobile Payment

The new mobile payment system is nowadays very convenient for consumers. Here, a secure online payment platform is provided to users that work via advanced mobile web systems. This means that each time the user wants to make a mobile purchase or pay a bill online, he does not need to cough up the physical currency.