3 Major Components of Digital Marketing

Major Digital Marketing components are:

1. Search engine optimization (SEO)  
2. Pay per click advertising (PPC)
3. Social media marketing(SMM)

Search Engine Optimization (SEO)

The foundation for successful digital marketing, search engine optimization (SEO) refers to a number of strategies designed to boost your rankings in online Search results.

Why do you want to achieve top rankings?

A staggering 75 percent of people don’t look past the first page of search results. You can have the best-designed website in the world, but if it doesn’t rank on the first page, most people will never find it.

When your website ranks at the top of search engine results pages, more qualified leads will find and contact you when searching for products or services related to your business. In other words, higher search rankings translate into more leads, phone calls, and revenue for your company.

How do you rank in search results? You can use these SEO strategies for your business including:

Ø Create quality content that answers searchers’ questions

Ø Clean up your site’s code and increase page speed

Ø Streamline your site’s design and navigation to improve user experience (UX)

Ø Earn backlinks from reputable sites

It’s important to remember that SEO is a long-term strategy, so don’t expect to see results overnight. While SEO requires regular upkeep to maintain top rankings, the results are well worth the investment for your business.

 

Pay Per Click Advertising(PPC)

Pay-per-click (PPC) advertising is an excellent strategy for maintaining a presence in search results while you establish organic rankings with SEO.

If you’re looking to boost your rankings quickly, PPC can start driving qualified leads to your site the minute, your ads go live — and it’s an affordable option for businesses in most industries.

One of the best parts of PPC advertising? You only pay when people click your ads.

This means you’ll avoid wasting money trying to reach people who aren’t interested in your products or services.

In addition, PPC offers advanced targeting options that allow you to hone in on your target customers.

With PPC, you can target people on the basis of their demographics, location, and even the type of device they use. These targeting options, coupled with the budget-friendliness of PPC, make PPC a valuable component of successful digital marketing. 

 

Social Media Marketing

3.8 billion people are using social media, making it a pivotal digital marketing component.

Social media allows you to connect with current and potential customers — and develop relationships with them. If they have questions about your products and services, they can connect and ask you directly on social media.

In addition, social media listening allows you to understand key trends and insights into consumers’ thoughts and opinions related to your brand, industry, products, services, and even competitors.

You can use this information to inform other strategies.

Most social platforms also allow you to run paid ads to target and reach your ideal customers.

Social media is also a pivotal customer service tool.

Today, 70 percent of people have used social media for customer service, whether that be to ask a question or voice concerns about a product or service.

Maximize your social media effectiveness by responding to social media comments in a timely manner and in a way that makes your followers feel seen and valued. Ultimately, this will help you establish trust with your audience and encourage them to become loyal customers.

Posted in: Digital Marketing