Email Marketing ~ Digital Marketing Maestro

Email marketing is a form of email promotion of products or services. Email marketing is a top digital media source, and essential for attracting and maintaining customers. Send pulse provides a free program to their email marketing platform.

What is E-mail Marketing?

E-mail marketing in the simplest sense is the use of email to advertise products or services. But a better description of email marketing is the use of email to create relationships with potential clients or customers. Email marketing is one segment of online marketing that includes online marketing through websites, social media, blogs , and more.

Basic facts related to email marketing is important

In the age of social media, it's tempting to write off email. But consider the following statistics:

· 91% of email users check their email at least once a day.

· Email marketing returns an impressive $42 for every $1 spent.

· 59% of survey respondents say email influences their purchase decisions.

· Email marketing has a conversion rate of 2.3%, compared to 1% for social media.

The big advantage email has over social media is that prospects and clients are more likely than social media to receive an email. Simply posting something on social media doesn't mean your message will be seen by everybody you want to see. An email will however sit in an inbox until it is read (or deleted).

Ideally it should go hand in hand with social media email marketing. Adding "Like" or "Share" social media buttons to your marketing emails gives clients an additional way to connect with your brand. You can provide snippets of favorable feedback from social media fans in newsletters, and conversely, social media posts can be used to invite fans to subscribe to your email newsletter.

If you do it correctly, email marketing can substantially increase your revenue. It's a perfect way to get people to visit (and revisit) your website or blog, and more visits typically means more sales.

Why E-Mail Marketing?

1. Your customers check their email every day

How many times do you have your emails opened on your computer or mobile device? Whether it's personal or work-related, most people check their email at least once a day to see what new messages they have got. They check their inbox 20 times daily, to be specific. And 68.9% of these recipients open marketing messages 2-3 days a week with their mobile phones.

2. You can drive more conversions with email marketing

A major benefit of email marketing is that it often offers higher conversion rates than other marketing strategies. McKinsey actually reports that an email's average order value is at least 3x higher than the average order value of social media posts. Your business can drive more conversions through email marketing, after developing an effective communication strategy.

3. It is more cost-effective than traditional marketing tactics

Compared with other traditional marketing methods, such as direct mail and print media, e-mail marketing is fairly inexpensive. While these traditional print marketing tactics require that you spend money on printing and advertising space, e-mail marketing requires only a small amount of time and resources to develop effective content. Email marketing also provides an attractive return on investment (ROI) in addition to relatively low operating costs. Businesses can expect an average return of $38 for every $1 they spend on email marketing according to one DBS Data report.

4. It can increase traffic to your website

Email marketing messages can also boost traffic to your website. Within your email address, you can connect to relevant website material, or build a convincing CTA that asks readers to go back to your website to take a particular action. If you really want to make your CTA stand out, you may want to use a colorful button which makes it easy for readers to notify your CTA and return to your website.

5. You can increase brand awareness through email marketing

Brand awareness is one of the most important email marketing advantages. By getting your email messages into the inboxes of potential new customers, email marketing helps you to increase your brand awareness. The clearer your contact is with your email subscribers, the more likely they will be when they are searching for your goods or services to think about your business.