6 ways of Improving your Social Media Engagement ~ Digital Marketing Maestro

Social Media is one of the most important aspects of digital marketing. In the current scenario if you are not using social media platforms for the marketing of your business then you are missing out on a major opportunity. And to grow our reach on the social media platforms we need to put in some efforts that will give us results for the long term.

Create content that people can engage with

If you want to increase social media engagement, you need to create content that people like and want to engage with. It could be a poll on Twitter, a video people can relate to, an image that makes people laugh, or a quote or meme that encourages someone to tag their friends. Choose to post content that will receive a positive reaction from the followers. Is your post about something beautiful, helpful, inspiring, funny, or relatable? Choose content that triggers the emotions of the people. As you’re building a brand avoid posting things that’ll make people angry at your brand such as sensitive or controversial issues.

Create Unique Content

Creating unique content always makes you stand out from the crowd. If you have just started posting, then you’ll want to have a mix of your own content and popular content you’ve found on the internet. If sharing someone else’s content always give them credit them on your page. When it comes to your own content, you can create quote graphics, funny gifs, viral videos, memes, and more. Creating your own content can take time to create. However, with good efforts, you’ll find that you eventually get more shares which will help you to grow your social media following.

Respond to comments & messages

To increase social media engagement, you need to be social with your followers too. When customers send you a message or leave a comment on a post, they’re giving you an opportunity to interact with them. Whether they leave a positive or negative message, you should always be responding to each customer. You can show appreciation for positive messages and suggest a solution for negative ones. The only time you wouldn’t respond to a comment is if someone tags their friend as they’re not directly engaging with you.

Encourage Readers to Comment, Like, and Share

When you create a post add a call to action at the end of it. Make sure that your followers help you with your growth. You can ask people to tag, like, comment, and share with their friends. People are more likely to share a post if you ask them to do so.

Use Images

According to Buffer, tweets that include images tend to gain 100% more retweets than tweets that don’t include them. Pictures capture more attention when scrolling through newsfeeds than just plain text. Adding relevant images to your post will help you with more social media engagement.

Use Right #hashtags

Using the right hashtags can not only lead to an increase in the number of likes & comments but can also drive the right traffic (Target Audience) to your page. Using right #hashtags is something in which many of the people face difficulties in so there are many websites on google that can help you by figuring outright #hashtags as per your services.

Bonus Point

Have Patience

Social media growth is a marathon where a person who knows when to put how much effort wins the race. Here steadiness is required than being much faster. Because it takes a significant amount of time for any brand to be a leader on social media platforms.

If you want to know why Social Media Marketing is important then please refer to the link of another blog below.