Content Marketing ~ Digital Marketing Maestro

“Great content is the best sales tool in the world.”
~Marcus Sheridan

In today’s scenario the traditional marketing methods are getting unpopular. Customers are either media savvy or tech savvy and they are least interested in reading banners. But surfing the internet is the new trend and that’s where content marketing comes into the role.

Now let’s understand what is content marketing and why it is that important!!

What is Content Marketing?

If you hire 10 experts to explain you about content marketing, you will end up having 10 different definitions of content marketing. But all their definition will have one thing in common that is the core concept of content marketing.

Content marketing is a marketing strategy that focuses on creating, publishing and distributing content to a target audience to bring new traffic to your business.

This is almost always done online through the use of social media, blogs, e-books, and other downloadable or interactive tools that share your brand and expertise with your buyer.

Why Content writing is important?

1. It Builds Brand’s Goodwill and Gains Trust of the Consumers

One of the greatest benefits that really shows the importance of content marketing is the goodwill building qualities of great content. In today’s busy digital marketplace, it’s important that businesses work to build trust with their customers. Building trust can help your business establish a goodwill of the brand.

2. Great content leads to more conversions

It is very true that a content that is of quality always influences the readers and also persuades them to attain CTA. Let’s talk about stats that shows the influencing power of great content:

ü Content marketing provides conversion rates about 6 times higher than other digital marketing methods. (ABG Essentials)

ü After reading recommendations on a blog, 61% of online consumers in the U.S. then decided to make a purchase. (Content Marketing Institute)

ü According to 74% of companies surveyed, content marketing has increased their marketing leads, both in quantity and quality. (Curata)

ü Video content can help provide a great ROI and significantly increase conversions, according to 72% of businesses surveyed. (CrazyEgg)

ü Inbound marketers are able to double the average site conversion rate (from 6 to 12%), in part due to their content marketing efforts. (HubSpot)

3. Creating Brand Awareness

Let’s be honest, most people don’t know about the existence of your business and its time to change that. If done correctly, you can use content marketing to increase traffic to your site so you can get consistent, quality traffic and inbound links to your site, and introduce them to a brand they never knew existed. You’ll be able to generate more awareness and leads for your business through your content and use it to demonstrate your skill and expertise again and again.

4. Helps with Digital Marketing

Content is a pillar underpinning all Digital Marketing Strategies and services. Let's take SEO (Search Engine Optimization) as an example. To begin with, SEO, the first thing that comes into one's mind is a keyword, a part of the content to be inserted into the website (Web Content). A picture or video are also forms of content that are used in particular for social media platforms such as Facebook, Instagram, and LinkedIn to help promote a product or service through Social Media Marketing. When it comes to delivering results for the digital marketing techniques one uses for their business, expert content is essential. Search engine algorithms change from time to time, but the only thing that remains constant is the content reliance for a better-ranked website, particularly the text material.

5. Helps with Educating your Audience

In particular, material should be created for the sole purpose of informing your clients. After all, a visitor is eager to find answers to his / her questions and has come to your website. With such kind of informative content, not only do you provide them with what you need, but you also build a strong relationship with them in the process. People are just going back to websites that they can trust. The more that you keep engaging your audiences the better it is.