5 Reasons Why The Future of Digital Marketing is Bright in India ~ Digital Marketing Maestro

India, a densely populated nation with a population of 1,339,180,900 (as of July 2017) is ranked second in the world. There are plenty of opportunities created for people every minute. And when we say digital marketing, then remember that in the coming years the future of digital marketing in India and the future reach of digital marketing will shine brighter. A mobile phone has become a basic requirement for everyone.

And if your mom decides to try out a new recipe, she’s probably using YouTube to get the jot down on what's needed and how to do it. And when it comes to the company, there's no question the digital marketing trend is on the boom.

To increase coverage, everybody wants to sell their goods and services over the internet. These are some main advantages compared with traditional marketing which makes this marketing strategy more effective and affordable.

Let’s list down the top 5 reasons as to why the future of digital marketing is going to be bright in India.

1. Significant changes in Traditional Marketing

The previous conventional marketing range was limited to door-to-door and mouth ads. The advertisers had previously been using physical energy to sell their goods. Yet now people want everything at their disposal, with the changing times.

How was the marketing of many of the big companies earlier? They used to promote their products through mediums like banners, newspapers, or television.

But today maximum of them are present of different digital platforms and promoting their brands aggressively.

Through this way we can all see clearly the contrast in whether a dramatic shift has been made in traditional marketing. And the digital marketing has absolutely taken over.

2. Digital is the New Game

In the country everybody prefers digital marketing over everything else. Even the startups launch their business through digital marketing. This platform is making every business process easier. The business doesn't have to expend the manpower to enter the market physically and promote the product.

It offers a broad array of economic, powerful, and contemporary marketing mechanisms and media. Every type of product and service now opts for the Digital Marketing alternative. Since they know this is the established platform. There are on the digital platform right from the tech giants to hoteliers.

3. Government’s “Digital India” initiative backs up

The Government of India has launched the Digital India program with a vision to transform India into a digitally empowered society and knowledge economy in order to transform the entire ecosystem of public services through the use of IT.

Now, the opportunities are accessible not only in metro cities but in small towns as well. The government has also come up with the Jobs Plan proposal. These days everything goes digital. So if we're talking about a digital marketing career in India, you 're in the right place. Stop arguing the options and find out what advantages it brings.

The Indian Prime Minister announced that more than 20 Lacs would be available to students on the digital space by 2020. Additionally, many industries joined hands with the government during the launch of Digital India Week to make e-India a reality.

4. Reaching Global Markets

It's said today that "Being Digital is Global" And the truth is this. One can touch the audience of every corner of the world through digital channels like Facebook, Twitter, Instagram, and LinkedIn. The scope of these social media sites is so massive you can now relate to virtually anyone.

Many people do business in India whose target audience is only the USA. With social media, then, anything is possible. In addition, many US companies prefer Indian Digital Marketing Agencies to plan their social media campaigns.

In other words, a great deal is happening in the digital marketing space in India. Many people talk about it and also look for it.

5. Affordable

Digital marketing is one of the most inexpensive outlets to sell the product as compared with other marketing channels. Gone are the days one spent thousands and lacs n having a newspaper ad printed. It's become so easy with digital media. If you're a real estate firm, you can support your latest social media project by hitting thousands at once.

Creating an ad on Facebook hardly costs around ₹42 per day, which is nothing. Average CPC (Cost per click) is ₹0.52 to ₹2.3. Spending lacs of rupees on a single ad and spending just ₹42 per day can give good results.

Many industries and new start-ups, all are heavily investing in the digital marketing activities. They are looking for people who can devise and implement digital marketing strategies that suit their needs.