What and Why of Digital Marketing! ~ Digital Marketing Maestro

What is Digital Marketing?

The term digital marketing isn’t that complicated as people have created an illusion of it.

The simplest meaning of digital marketing is ‘Any type of marketing of a product or services are done through an electronic device.’

Digital Marketing is an advanced way of promoting your product which means you are doing the same things in new ways. Digital marketing created its presence in our lives as soon as the internet became a major part of our lives. No one would have ever imagined in the ’80s that there would be something as revolutionary as digitalization but when we look at the current scenario digitalization has affected our lives in all possible ways.

Everything comes with an opportunity and digitalization came with ample of opportunities and the game-changer turned out to be a digital marketing which not only created a lot of opportunities within itself but also added an unbelievable amount of value to the brands.

Why Digital Marketing?

Where to go to promote my product? I don’t have a budget to advertise on television what should I do? Where can I easily find millions of people to advertise my product? I have made a product don’t know where to advertise?

Any professional marketers can relate these questions very well. As they are very frequently asked these questions by their clients.

And if I say you can give answers to these questions in one word… two words to be exact ‘Digital Marketing’. Yes, the answer is very simple currently, the world is on the Internet from a teenager to an 80year old person all of them are using the internet very rapidly and the internet has become part of the life of our life.

And let me tell you a few facts about the digital marketing world

1. Almost 4.57 billion people were active internet users as of April 2020, almost 59 percent of the global population.

2. The average Internet user spends 6.5 hours online every day.

3. For every second of the day, there is 88,555 GB of Internet traffic.

4. There are 3.8 billion active social media users around the globe.

With so many internet users spread across all corners of the globe, the internet is truly a goldmine of opportunities for business owners.

When you’re getting billions of people under one roof or under your roof to be exactly where else would you like to go to promote a brand, of course, you don’t have to go anywhere just switch on your device and get started today.